Business Project Management, Training Project Management,
Successful marketing requires a commitment to understand and satisfy customers. Many products “flop” because the company failed to adequately understand the desires or requirements or constraints of the people who will actually be using the product. For example, Motorola designed a cellular phone with world wide capabilities, but which couldn’t be used inside buildings or cars – the two places phones are most likely to be needed or wanted. Thus, much of this course will be devoted to understanding consumers better: measuring their preferences, understanding how those preferences are formed, and understanding whether products or services are satisfying both stated and unstated preferences.
This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications.
Participants gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.
This marketing course is intended for participants who want to increase their knowledge of aspects that affect consumer behavior, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills.
The training is designed for those who manages or interacts with market, and suitable for new professional to the field or an experienced professional as well, this training program will give the participants a deeper understanding of the marketing research process and market strategizing.
Instructor : American Academy Certified Consultant
Course Contents and Descriptions
Perspectives on Strategy
This module highlights key challenges facing contemporary firms in a globalized world. The Participants will gain an interdisciplinary understanding of the business context and the intertwined nature of its events and processes, and covers subjects as:
Consumer and Market Analysis
While the core principle of marketing is simple “make profit by meeting a need of a customer”, translating this principle into a set of strategic and operational decisions is far more complex. This module is designed to provide the participants with the concepts and tools to handle this complexity and to offer them the opportunity to actually formulate and implement marketing strategies in a competitive environment over several periods, and this covers subject such as:
Strategizing- planning and processes
This modolu describes the process for designing the future strategies for the business or business area. It is acknowledgeable that the environment, the opportunities and the plans change over time, but consider strategic plans and programs an important tool in aiding the marketing manager to make sense of environmental and organizational dynamics, the module covers subject such as:
The Basic of Market Research
This module of training provides to the Participants basic comprehensive knowledge on marketing research and covers the subjects such as:
Designing a Research Project: The Tools of Market Research
This training module provides to the Participants with the capability to design a market research, and guiding the participants in using the technique and tools to generate realible market research, and this cover subjects such as:
Completing a Reasearch Project
This training module shall describe to the Participants steps and procedures in completing a research project, and the module covers the subjects such as:
This part of the training shall divulge and highlight to the participants practical and particular cases related to the subject of Market .
SBKI Training Center
Hand Phone: 0812 9713 1551
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